Pictures are an important part of the online retail industry. Websites are not like traditional stores. Customers have no way to see the product up close and personally, they cannot pick it up and touch it. As online retailers it is our job to do everything we can to ensure that our customers are as well informed as possible about the different products we offer. We achieve this successfully through two methods. We utilize content which in great detail explains what the product is, how it is made, what materials are used to make it, who makes it and what exactly it does. We also use pictures to show what the product looks like so customers can at least have a visual representation of what they are thinking about buying.